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Break all the rules and taste it neat... first!

On numerous occasions we have guests who come in to a tasting and when I say the words; 'I would like to encourage you to taste it neat', the look on their faces scares me too. Look, it's not like you go to a bar and ask for a shot of neat gin. It's usually tequila, Jager, or vodka. Now she's asking me to taste it neat?!  There is method to my madness. I had a gentleman in the distillery who told me he had never tasted brandy neat, yet is a brandy drinker. How does he drink his brandy then? Of course a few blocks of ice and Cola, or diet Cola. So when I asked him what he...

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